The LCS will announce a new seven-year sponsorship deal with FTX, sources familiar with the deal told Dot Esports.
The news comes just months after the LCS barred TSM from using FTX as a part of its name in the league—which was revealed hours after TSM announced a 10-year, $210 million deal with the exchange. While TSM has rebnded its name on social media and in certain titles where cryptocurrencies are a permitted sponsorship category, it has remained solely known as “TSM” in the LCS.
The post Sources: LCS lands 7-year FTX sponsorship deal as first crypto exchange partner of any Riot league appeared first on Dot Esports.