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For the Love of All Things Outdoors

Thanks for being here. But if you’re anything like us, you’d probably rather be out there, away from your screen and enjoying the great wide open. Better Trail exists to ease the process of getting outside: We’re modernizing the way people research outdoor gear, incorporating detailed sustainability coverage into all of our product categories, and providing a space for people to learn about and reflect on the public lands that unite us. For the love of all things outdoors.

Man weaing Rab Mythic G down jacket with Waddington range in background

High Quality, Authentic Content


Our content combines first-hand experience, premium writing and editing, and beautiful photographs that bring it all to life (we’re pretty stoked on some of our innovative site features coming down the pipeline too). This takes us a lot more time and energy to create, but we wouldn’t have it any other way.


We are True Experts Who Live the Outdoors


Our writers and editors are real-deal outdoor enthusiasts who live for powder days, granite summits, and tacky singletrack. And we work with a fun and diverse group of gear testers who are specialists at what they do. Put simply, we’re experts at using and abusing gear, and Better Trail’s content is the result of multiple decades’ worth of combined knowledge and experience.


No Ads or Paywalls


Our website is designed to give our readers the best possible user experience. That means a beautiful, fast site with no display ads, no annoying videos running across your screen, and no paywalls or subscriptions. All of our content is free and open to everyone.

Standing on the summit of Mt. Baker wearing the women's Outdoor Research Helium Down Jacket

We are Independent Media


Better Trail is independently owned by its founders, all of whom are lifelong outdoor enthusiasts. Simply put, this means that we cover what we want to cover, and what you want to read. Our mission is to create the best outdoor content on the internet with our readers top of mind.


Bringing it Full Circle


In addition to covering the outdoor gear that we all use on our adventures near and far, Better Trail has a strong focus on sustainability and public lands. Our goal is to help bring the outdoor community together, make it a better place, and highlight issues that matter to us all.


We Like Getting Off Trail, Too


Trails are dear to our hearts and come in many forms: hiking trails, ski trails, biking trails, and more. But don’t be fooled: we also love getting off trail, too. Our content is geared toward everyone from weekenders to folks truly pushing the limits in the backcountry.

The Founders

Editorial Staff

Gear Testers

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Photographers